The Wellness Concierge Redesign
You may have noticed things are looking a little different on The Wellness Concierge website (formerly known as Hauora At Home). We have recently launched our new name along with updated visuals and a brand new website. We are taking a look at the reason behind the change and our mission going forwards.
Hauora At Home was created in 2021, at a time when I was looking to make meaningful change in the rural beauty and wellness industry. My dream was to create a mobile, five-star service that authentically took into consideration the holistic wellness of our clients. I felt that I could use the knowledge that I had amassed over my 20 years in the industry to create a service that was deeply authentic and engaging.
The name Hauora At Home was driven by a strong connection to a country that is held dear to my heart. I cherish a strong bond with my cousin Grant Sharman who hails from Auckland and is a wheelchair rugby player and Wheel Blacks coach as well as accomplished mouth painter. I often pay tribute to his outstanding contribution to achievements in the fields of rugby and art. On our various trips over to the land of the long white cloud I continued to dive further into the rich culture of the country and discovered the Māori philosophy of Hauora, a holistic view of health and well-being that is unique to New Zealand and the Māori community. The concept is made up of four pillars or ideas that are likened to the four walls of a house. Each wall must be strong in order to create a stable and fulfilling environment. The four walls are:
Taha tinana (physical wellbeing)
Taha hinengaro (mental and emotional wellbeing)
Taha whānau (social wellbeing)
Taha wairua (spiritual wellbeing)
The Māori philosophy is often taught in schools to prepare school children for their life ahead. It is a beautiful and empowering ideology that nurtures every aspect of one’s health.
I felt this philosophy perfectly represented my approach to wellness and in 2021 Hauora At Home was born. Whilst the company grew, Hauora At Home became an advocate for rural therapists, self-care and the Cornish landscape.
Over the next year a large focus for our company was to continually take on feedback in order to evolve with our clients and therapists. As we listened and learned, we got to know our clients and staff in-depth, particularly their needs and desires. In 2022, we employed an external consultant to dig into the feedback we had collected and discovered a couple of key findings. The concierge side of our business was a huge driving force behind our clients’ happiness with us. They loved the personal interaction with our bookings team, the ability to create bespoke itineraries and the nature of the interaction meant that someone else took care of everything, giving our clients the gift of time. We also discovered that our clients loved the variety of treatments available and felt suported in mind and body. As a company, we did a lot of soul-searching and took the decision to change our name. We want to thank and pay our respects to the Māori people for continually inspiring our journey. We humbly follow in the footsteps of greatness and will do our utmost to uphold the four walls of well-being from our corner of the world.
In 2022 The Wellness Concierge was born. The clamour of modern life means the demand for self- care is more prevalent and time sensitive than ever. In a world where our lists are never-ending and our schedules demand us to juggle multiple commitments, time has become our greatest currency. At the Wellness Concierge, we give you some of that time back. We specialise in five-star treatments delivered straight to your door. By removing the commute to treatment appointments you can reclaim these moments to spend with yourself or your family. Our concierge team will organise your various treatments, giving you space to relax. The shift to upmarket, at-home treatments is a concious approach to modern wellness. The Wellness Concierge is looking to move away from the preconceptions of mobile beauty and redefine at-home self-care for the 21st century.
Another way that we do this is to lean into our values that make up the foundations of our business. We want to put a spotlight on the entities that support us: our therapists, the landscape that surrounds us and the community we exist within. You can learn more about our values here.
We truly hope you connect with our evolving wellness service. We pride ourselves on growing with and for our clients. We want to see our service through your lens and the lens of our dedicated team. If you have any questions for us please reach out on hello@thewellnessconcierge.co.uk.
